Your Website and the No1 Spot - Part One

Flashy graphics and moving animation may impress those Internet uses who are lucky enough to have fast Internet access, but that is not the way to get your site to be on the No 1 spot.

If you have been told otherwise then you have been talking to Internet cowboys more interested in their fee's than your business.

The best way to get you website on the top of the search engines is to optimise your site. There are lots of companies who will do this for you. Purple Check will automatically optimise all of the sites designed. Alternatively, you can follow the advice below and try it yourself.

There are also a number of software packages that can help you to optimise your site, although there are differing opinions about the effectiveness of these and how some of the top search engines react to their automated submissions and rank checking programmes.

Look at building the optimisation into your web site to create a structure that avoids the risk of search engines penalising the site. Aim to gain excellent search engine rankings that last. The last thing you need is to be held to ransom by paying a regular monthly fee if it is not really required. Also don't rely on the fact that once your web site has reached a good position on the search engine listings that it will stay there. Track the number of visitors to your site, where they came from, and what keywords they used to find you so you can improve your web site traffic. Be prepared to put in a continued effort to make sure it stays there.

Please remember nothing is guaranteed where getting or maintaining a high ranking for your web site is concerned.

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